10/29/21

Cytokinetics Explainer Video

In conjunction with Little Rumble 7G productions provided the majority of production services for this project for Bay Area pharma company Cytokenitics. From storyboards to full concept animation it was a real blast working with producer Brian Zaleski finding the right creative approach to explain the research and development of therapies for people suffering from diseases that rob them of key muscle functions. The project was edited and animated in Adobe After Effects but also relied heavily on Adobe Character Animator. The characters had to be individually created in illustrator to match file structure for Adobe Animator.

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